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Showing posts from April 3, 2011

What-is-social-media-in-SEO

What is social media in SEO? The use of social signals means that companies that have social networking sites but haven’t been actively using them need to pump up their online activity. Since Google recently moved their social search results from the bottom of the page to the main body of search results, having an active social media campaign is more important than ever. All SEO and other marketing professionals need to have a robust social media marketing program as it makes sense for their clients/company. They need to be producing quality content that followers/Fans are going to want to share and republish. It’s not enough to remind people of the company’s existence, social media marketing has to give users a reason to connect and engage. The better a brand reaches our across its social networking profiles, the more links are going to be generated, the better authority it is going to build for itself and the more likely the brand is to rank well. It’s important to remember tha

What is SEO Duplicate Content

What is duplicate content? “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include: 1. Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices 2. Store items shown or linked via multiple distinct URLs 3. Printer-only versions of web pages” Identical or substantially similar content. Within your own domain or across others. Most of it is normal and acceptable. So far, so good. Why Is Duplicate Content a Problem? How would you like to search for the best pecan pie recipe just to find that every single result on the first page turned out the exact same recipe? Users don’t like the same result and Google doesn’t like crawling the same results. For a search engine, it’s also a processing consideration. If there is substantial dupl