Object-oriented programming Object-oriented programming is a programming paradigm that uses abstraction to create models based on the real world. It uses several techniques from previously established paradigms, including modularity, polymorphism, and encapsulation. Object-oriented programming is intended to promote greater flexibility and maintainability in programming, and is widely popular in large-scale software engineering. Terminology Namespace A container which allows developers to bundle all functionality under a unique, application-specific name. Class Defines the characteristics of the object. Object An Instance of a class. Property An object characteristic, such as color. Method An object capability, such as walk. It is a subroutine or function associated with a class. Constructor A method called at the moment of instantiation of an object. Inheritance A class can inherit characteristics from another class. Encapsulation A met
In this blog, we’ll explore how integrating key Martech tools—CDP, AEM, DAM, Workfront, SFMC, and Analytics—can streamline the content supply chain and enhance marketing personalization.