Object-oriented programming Object-oriented programming is a programming paradigm that uses abstraction to create models based on the real world. It uses several techniques from previously established paradigms, including modularity, polymorphism, and encapsulation. Object-oriented programming is intended to promote greater flexibility and maintainability in programming, and is widely popular in large-scale software engineering. Terminology Namespace A container which allows developers to bundle all functionality under a unique, application-specific name. Class Defines the characteristics of the object. Object An Instance of a class. Property An object characteristic, such as color. Method An object capability, such as walk. It is a subroutine or function associated with a class. Constructor A method called at the moment of instantiation of an object. Inheritance A class can inherit characteristics from another class. En...
In this blog, we’ll explore how integrating key Martech tools—CDP, AEM, DAM, Workfront, SFMC, and Analytics—can streamline the content supply chain and enhance marketing personalization.