Amazing Search Engine Optimization basics Video
Thursday, October 17, 2013
Tuesday, September 25, 2012
What is Web Accessibility ?
Web
Accessibility: Dear friends, I am landing here with some of my thoughts
about the Website/Electronic content accessibility. This is like a " B
‘day and B ‘day Cake “which everyone should celebrate and taste it or "It
is mandatory for all agencies to make website usable for all type of
users"
I have work out on web
accessibility and got lots of information this is pretty well term to access
website or electronic content for physically challenged peoples. This is
basically an amendment by US Government how to make our electronic content
accessible which comes under section 508.
In August 1998 Us
Government passed one law for electronic content accessibility, which is really
helpful for disable, younger, older age internet users. It help the other users
also whose are temporary disable (Slow internet connection, lack of devices
etc.) It's really emphasized the user to access the content fast as everyone
expect. We can use progressive enhancement also to access usable
content from the internet, which is really helpful for all type of users.
Understanding the Four
Principles of Accessibility:
The guidelines and
Success Criteria are organized around the following four principles, which lay
the foundation necessary for anyone to access and use Web content. Anyone who
wants to use the Web must have content that is:
1. Perceivable
- Information and user interface components must be presentable to users in
ways they can perceive.
o This
means that users must be able to perceive the information being presented (it
can't be invisible to all of their senses)
2. Operable
- User interface components and navigation must be operable.
o This
means that users must be able to operate the interface (the interface cannot
require interaction that a user cannot perform)
3. Understandable
- Information and the operation of user interface must be understandable.
o This
means that users must be able to understand the information as well as the
operation of the user interface (the content or operation cannot be beyond
their understanding)
4. Robust
- Content must be robust enough that it can be interpreted reliably by a wide
variety of user agents, including assistive technologies.
o This
means that users must be able to access the content as technologies advance (as
technologies and user agents evolve, the content should remain accessible)
If any of these are not
true, users with disabilities will not be able to use the Web.
I will be back with my next
article for you with some technology of information accessibility, how to
make it for our Websites.
Will be back soon !!!
Sunday, November 06, 2011
User Interface Designing
Dear Friends I would like to share some knowledge about user
interface designing: We can design interface for any kind of Application may be
a Website /Desktop /Mobile/Computer etc..
Which will interact with user the goal of user interface designing as
simple and efficient as possible? We can make an UI (User Interface) for any
kind of application and technology can be different so don’t worry we have to
take care a balance graphics, code formatting, files name/Path name, common
file can make a conflict error in application so we need to take care following
things when we are designing an interface for an application all points are
mentioned below:
File Name/Subject Name: (File should be easy and relative with their theme suppose we have one image like header.gif and we have given name as layout 1.gif/jpeg so it’s too difficult to understand and we are using 2 js file for menu in our application first is for main menu and 2nd one is for left/right and we have given the name menu1.js and menu2.js so it can create the confusion correct can be main_menu.js and for 2nd left_menu.js I will suggest you friend never use {-} between the file name ever try to use {_} because sometime we can’t justify the space between the file name in browser’s and It can create error when we are running the application in the browsers )
File Path: (Be ensure about the file path suppose we are using 2-10 CSS files so it is difficult call these files from main folder where we kept the other HTML/JSP/PHP Pages so we should create the one folder with name of css and keep all CSS files inside this folder for images we need to create one another folder as img/images where we will keep the all images whichever have used in the entire prototype for Java script files we need to create one folder as js and keep all js files inside this.)
Inserting external files: (we need to take care for external files which we are calling inside the application page we give a proper path with their declaration if you will missed the declaration it can effective may will not work in all browsers suppose we are calling one external CSS file from the other folder what path is required like this 2nd one is incorrect for js it’s type should be declared properly)
UserInterface Controls : Yes Friends we can control our entire application interface by very few files we can create some CSS files for entire application and application can easily control by this way suppose we have designed the header and have written the classes an ID’s inside the css this header we can apply wherever is required means in a one or more pages in future if we would require to change this look & feel /Design so we can easily make changes inside the css and changes would be applicable in the entire application.
Advatnages of CSS files in user interface designing :
1)
Easy
to modify : we can easily make changes at a time without manual we will
change our CSS file and these would be applicable in entire Prototype wherever
we have applied the same class and Id ‘s in which we made changes.
2) Low file size Yes friend we can
decrease the file size because we are writing the classes inside the CSS and
inserting all images inside the class or ID’s and in our page we are inserting
only one file path so we can decrease the file size.
Some Standard Rules of a good CSS: We should follow some CSS rules which have mentioned below : Build and make your CSS in Firefox and safari if you are using mac )
Some Standard Rules of a good CSS: We should follow some CSS rules which have mentioned below : Build and make your CSS in Firefox and safari if you are using mac )
- Naming Convention (Dear fiends naming convention is a very essential part of good CSS so I will request please use a good naming convention which should be easily understand and belong to that particular section)
- Avoid Inline Styles (Avoid inline style cause of that changes can be difficult or may be impossible some time in entire Prototype/Application so please avoid to write inline styles)
- Avoid @import (with this we can importing some CSS files so it is better to avoid the importing files and keep the right path in our application page by this we can reduce the loading time of our application.)
- Comments Writing in CSS : Be Ensure When we are writing the comments inside the css we should be taking care of comments section in which we are writing it is relate or not with that particular section.
- Avoid Define Same Properties inside the Class and sub classes also : We are defining some classes and Id's as per our page requirements but some time we are writing sub classes and sub id's also so it is totally effect of your coding standard we should define one main id for a section inside that section we can write the classes and avoid to write same properties in id's and sub id's /Classes and Sub Classes also by this we can reduce the code size and it would be easy to modify and understand suppose we have defined the font properties into id then we don't need to call same properties into sub id's and classes.
Sunday, April 03, 2011
What-is-social-media-in-SEO
What is social media in SEO?
The use of social signals means that companies that have social networking sites but haven’t been actively using them need to pump up their online activity. Since Google recently moved their social search results from the bottom of the page to the main body of search results, having an active social media campaign is more important than ever.
All SEO and other marketing professionals need to have a robust social media marketing program as it makes sense for their clients/company. They need to be producing quality content that followers/Fans are going to want to share and republish. It’s not enough to remind people of the company’s existence, social media marketing has to give users a reason to connect and engage. The better a brand reaches our across its social networking profiles, the more links are going to be generated, the better authority it is going to build for itself and the more likely the brand is to rank well.
It’s important to remember that social media and social signals are not the magic bullet to boosting a site’s rank. It’s only one more piece of the ever-expanding puzzle that determines a site’s importance and relevancy. That’s why companies can’t sacrifice their offline and other online marketing techniques in favor of social networking. Marketing campaigns need to be diversified so that is one section takes a hit, the others can pick up the slack (The recent Google update that took on content farms, for example). A well-defined and blended approach helps a company from all angles, steadily increasing its perceived value.
And it’s inevitable that because Google declared social signals to be a contributing factor of their algorithm, the spammers and black hat SEO practitioners are going to try to find a way to game the system. Just like content farms cluttered Google’s search results, it shouldn’t be surprising to see social search spam trying to take over. It’s already evident when companies create generic profiles to follow themselves in an effort to boost their follower/Fan numbers. That’s why Google is trying to incorporate author authority into the mix, to weed out those fake online personalities that exist just to endorse a brand/company. Companies should focus on attracting real, human followers to help promote and spread their messaging. Connecting with industry authorities lend credibility, both in the eyes of the search engines and consumers.
The use of social signals means that companies that have social networking sites but haven’t been actively using them need to pump up their online activity. Since Google recently moved their social search results from the bottom of the page to the main body of search results, having an active social media campaign is more important than ever.
All SEO and other marketing professionals need to have a robust social media marketing program as it makes sense for their clients/company. They need to be producing quality content that followers/Fans are going to want to share and republish. It’s not enough to remind people of the company’s existence, social media marketing has to give users a reason to connect and engage. The better a brand reaches our across its social networking profiles, the more links are going to be generated, the better authority it is going to build for itself and the more likely the brand is to rank well.
It’s important to remember that social media and social signals are not the magic bullet to boosting a site’s rank. It’s only one more piece of the ever-expanding puzzle that determines a site’s importance and relevancy. That’s why companies can’t sacrifice their offline and other online marketing techniques in favor of social networking. Marketing campaigns need to be diversified so that is one section takes a hit, the others can pick up the slack (The recent Google update that took on content farms, for example). A well-defined and blended approach helps a company from all angles, steadily increasing its perceived value.
And it’s inevitable that because Google declared social signals to be a contributing factor of their algorithm, the spammers and black hat SEO practitioners are going to try to find a way to game the system. Just like content farms cluttered Google’s search results, it shouldn’t be surprising to see social search spam trying to take over. It’s already evident when companies create generic profiles to follow themselves in an effort to boost their follower/Fan numbers. That’s why Google is trying to incorporate author authority into the mix, to weed out those fake online personalities that exist just to endorse a brand/company. Companies should focus on attracting real, human followers to help promote and spread their messaging. Connecting with industry authorities lend credibility, both in the eyes of the search engines and consumers.
What is SEO Duplicate Content
What is duplicate content?
“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
1. Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
2. Store items shown or linked via multiple distinct URLs
3. Printer-only versions of web pages”
Identical or substantially similar content.
Within your own domain or across others.
Most of it is normal and acceptable.
So far, so good.
Why Is Duplicate Content a Problem?
How would you like to search for the best pecan pie recipe just to find that every single result on the first page turned out the exact same recipe?
Users don’t like the same result and Google doesn’t like crawling the same results.
For a search engine, it’s also a processing consideration. If there is substantial duplication, the crawl/indexation rates might be dampened. In short, the site can lose some ‘trust’.
Two Types of Duplicate Content
We all have our own ideas of duplicate content and most of the times they boil down to “Don’t republish the same article to multiple directories. Instead, spend countless hours spinning that same article to the point where it doesn’t make sense any longer and THEN publish it to a zillion and one directories. That will surely trick all the PhDs working for Google into ranking my site pretty highly.”
Now in the spirit of “being informed”, let’s take a look at the 2 types of duplicate content you see around, shall we?
1. Cross-domain type: this one is the most commonly thought of and includes the same content, which (often unintentionally) appears on several external sites.
2. Within-your-domain type: the one that Google is actually mostly concerned about, i.e. that appears (often unintentionally) in several different places within your site.
Let’s now do a little more exploring into each type and see what Google really thinks about it.
Off-Site Content Syndication
There is absolutely nothing wrong with syndicating your content to different sites per se.
NOTHING WRONG WITH IT!
Here’s what happens when your content gets syndicated: Google will simply go through all the available versions and show the one that they find the most appropriate for a specific search.
Mind you the most appropriate version might not be the one you’d prefer to have ranked. That’s why it’s very important that each piece of syndicated content includes a link back to your original post – I assume it would be on your site. That way Google will trace the original version and will most likely (but not always) display it in its search results.
Per Matt Cutts:
I would be mindful that taking all your articles and submitting them for syndication all over the place can make it more difficult to determine how much the site wrote its own content vs. just used syndicated content. My advice would be 1) to avoid over-syndicating the articles that you write, and 2) if you do syndicate content, make sure that you include a link to the original content. That will help ensure that the original content has more PageRank, which will aid in picking the best documents in our index.
Black Hat Syndication
However, here’s the other side of content syndication coin: the content is deliberately duplicated across the web in an attempt to manipulate search engine rankings or to generate more traffic.
This results in repeated content showing up in SERPs, upsets the searchers, and forces Google to clean out the house.
“In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”
On-Site Content Syndication
On-site duplicate content problems are much more common and guess what: they are entirely UNDER YOUR CONTROL, which makes it very easy to fix them.
The first step to identifying the potential weak spots on your blog is learning more about your content management system.
For example, a blog post can show up on the home page of your blog, as well as category page, tag page, archives, etc. – THAT’S the true definition of duplicate content.
We, the users, have the common sense to understand that it’s still the same post; we just get to it via different URLs. However, search engines as unique pages with exactly same content = duplicate content.
“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
1. Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
2. Store items shown or linked via multiple distinct URLs
3. Printer-only versions of web pages”
Identical or substantially similar content.
Within your own domain or across others.
Most of it is normal and acceptable.
So far, so good.
Why Is Duplicate Content a Problem?
How would you like to search for the best pecan pie recipe just to find that every single result on the first page turned out the exact same recipe?
Users don’t like the same result and Google doesn’t like crawling the same results.
For a search engine, it’s also a processing consideration. If there is substantial duplication, the crawl/indexation rates might be dampened. In short, the site can lose some ‘trust’.
Two Types of Duplicate Content
We all have our own ideas of duplicate content and most of the times they boil down to “Don’t republish the same article to multiple directories. Instead, spend countless hours spinning that same article to the point where it doesn’t make sense any longer and THEN publish it to a zillion and one directories. That will surely trick all the PhDs working for Google into ranking my site pretty highly.”
Now in the spirit of “being informed”, let’s take a look at the 2 types of duplicate content you see around, shall we?
1. Cross-domain type: this one is the most commonly thought of and includes the same content, which (often unintentionally) appears on several external sites.
2. Within-your-domain type: the one that Google is actually mostly concerned about, i.e. that appears (often unintentionally) in several different places within your site.
Let’s now do a little more exploring into each type and see what Google really thinks about it.
Off-Site Content Syndication
There is absolutely nothing wrong with syndicating your content to different sites per se.
NOTHING WRONG WITH IT!
Here’s what happens when your content gets syndicated: Google will simply go through all the available versions and show the one that they find the most appropriate for a specific search.
Mind you the most appropriate version might not be the one you’d prefer to have ranked. That’s why it’s very important that each piece of syndicated content includes a link back to your original post – I assume it would be on your site. That way Google will trace the original version and will most likely (but not always) display it in its search results.
Per Matt Cutts:
I would be mindful that taking all your articles and submitting them for syndication all over the place can make it more difficult to determine how much the site wrote its own content vs. just used syndicated content. My advice would be 1) to avoid over-syndicating the articles that you write, and 2) if you do syndicate content, make sure that you include a link to the original content. That will help ensure that the original content has more PageRank, which will aid in picking the best documents in our index.
Black Hat Syndication
However, here’s the other side of content syndication coin: the content is deliberately duplicated across the web in an attempt to manipulate search engine rankings or to generate more traffic.
This results in repeated content showing up in SERPs, upsets the searchers, and forces Google to clean out the house.
“In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”
On-Site Content Syndication
On-site duplicate content problems are much more common and guess what: they are entirely UNDER YOUR CONTROL, which makes it very easy to fix them.
The first step to identifying the potential weak spots on your blog is learning more about your content management system.
For example, a blog post can show up on the home page of your blog, as well as category page, tag page, archives, etc. – THAT’S the true definition of duplicate content.
We, the users, have the common sense to understand that it’s still the same post; we just get to it via different URLs. However, search engines as unique pages with exactly same content = duplicate content.
Thursday, September 30, 2010
Website User Interface Design
Website User Interface Design : there are some important things which we should follow whenever we are going to design a website how much better it should be yep 1st you are a visitor of a website what have u visited there and what you need and what did you find the website yes you have visited more like text website graphic animations and others but you did not get whatever you require we should insert the graphics so that we can attract the visitors on a website but we should recommend how much easy to use this is for user.
Website user analysis
Just think about the Web sites which you visit. And what did you analyze there. Is it enough for you suppose you are going to design a website for real estate website design then just think about the usability functionality of this User will not stay there more if you are not eligible to provide the right information which he need.
Web based application website user interface will consist primary of user entry because he will perform tasks such as configuring network, user-id etc. user inter face navigation elements needed to find there and execution should be well. The text size of user inter face would be smaller then the other website content.
And i perform some task as website usability design testing implementation user interface design etc.
According to website theme design : yes here I am describing some the special kind of user inter face design just web application user inter face design, content management user inter face design, networking website user interface design etc.
These are some of the questions that need to be asked during the up-front analysis, then again during usability testing.
• What would the user want the system to do?
• How would the system fit in with the user's normal work-flow or daily activities?
• How technically savvy is the user and what similar systems does the user already use?
• What interface look & feel styles appeal to the user?
Functionality of a website have a big role in the website design website functionality should be better and easier for user.
Information architecture of a website: it should be better and be systematic also so that user can get easily what he is expecting and he need.
Graphics: graphics is a essential part of the website user interface design it should be so attractive so that user will stay there and will use our services.
Note: the importance of user interface design in the website designing this is the initial part of website because it will focus the user interaction and experience. The aim of user interface design to make user’s interaction as simple and efficient and the best user interface will less the bounce rate of a website so that the search engine will not count spam visitors or spam website in SEO trade.
Website user analysis
Just think about the Web sites which you visit. And what did you analyze there. Is it enough for you suppose you are going to design a website for real estate website design then just think about the usability functionality of this User will not stay there more if you are not eligible to provide the right information which he need.
Web based application website user interface will consist primary of user entry because he will perform tasks such as configuring network, user-id etc. user inter face navigation elements needed to find there and execution should be well. The text size of user inter face would be smaller then the other website content.
And i perform some task as website usability design testing implementation user interface design etc.
According to website theme design : yes here I am describing some the special kind of user inter face design just web application user inter face design, content management user inter face design, networking website user interface design etc.
These are some of the questions that need to be asked during the up-front analysis, then again during usability testing.
• What would the user want the system to do?
• How would the system fit in with the user's normal work-flow or daily activities?
• How technically savvy is the user and what similar systems does the user already use?
• What interface look & feel styles appeal to the user?
Functionality of a website have a big role in the website design website functionality should be better and easier for user.
Information architecture of a website: it should be better and be systematic also so that user can get easily what he is expecting and he need.
Graphics: graphics is a essential part of the website user interface design it should be so attractive so that user will stay there and will use our services.
Note: the importance of user interface design in the website designing this is the initial part of website because it will focus the user interaction and experience. The aim of user interface design to make user’s interaction as simple and efficient and the best user interface will less the bounce rate of a website so that the search engine will not count spam visitors or spam website in SEO trade.
Sunday, September 19, 2010
What is Search Engine Optimization
Search engine optimization : is a way to improving the visibility of a website in to search engine. how many visitors we are getting from search engine by organic SEO. There are other form of search engine marketing (SEM) but it’s target paid listing and frequently appears in the search engine results the all visitors are revive from search engine. SEO may target different type of search like Image search, video search local search so we can say SEO a way of improving website visibility in search engine.
The various parts of search engine optimization:
1. On Page Optimization
2. Off Page Optimization
On page Optimization : this is the various part of search engine optimization because because this is previous step of starting a web site optimization first we should do on page SEO whenever we are creating the website design we should follow some most things like :
Titletag : title tag represent the specific words or phrase Google will search a link when visitors target this.
Description MetaTag :used to provide a brief description of a Web page, the Description meta tag should clearly describe the purpose of the page, for both the user and the search engines.
Keywords MetaTag : this tag lists the words or phrases that are descriptive of, and found within the contents of the page. This tag provides some additional text for crawler-based search engines.
HeadingTag : heading tags represents what keywords we are targeting and we should define keywords in heading tags (h1-h6).
Image optimization and other tracts also include in on page optimization
Off Page Optimization : this is also various part of seo there are some tracts of website optimization in to search engine so some parts are :
Social Media Optimization Social Media Optimization is also a great way of getting
The various parts of search engine optimization:
1. On Page Optimization
2. Off Page Optimization
On page Optimization : this is the various part of search engine optimization because because this is previous step of starting a web site optimization first we should do on page SEO whenever we are creating the website design we should follow some most things like :
Title
Description Meta
Keywords Meta
Heading
Image optimization and other tracts also include in on page optimization
Off Page Optimization : this is also various part of seo there are some tracts of website optimization in to search engine so some parts are :
Link Building
: Link Building is a so various parts of off page optimization where we can create some back link with our theme related link from other website resources there are some way included in the link building like directory submission, article submission press release submission social book marking and other also. When we get link building popularity then our website also get popularity in along the search engine.
Social Media Optimization Social Media Optimization is also a great way of getting : Socia l Media Optimization is also a great way of getting Traffic and popularity in to search engine .
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