(image borrowed from internet thanks to owner) Perception: the process by which people translate sensory impressions into a coherent and unified view of the world around them. Consumer: An end user who buy a product and use it actually. Risk: It is an uncertainty which is associated with each product. Consumer Risk Perception: whenever consumer make decisions to purchase any new product there is an element of uncertainty about the consequences and a perception of risk is involved in most such purchases. Risk perceptions can be defined as “the consumers” perceptions of uncertainty that they face when they are unable to foresee various consequences of their purchase decisions’. The relevant risk dimensions are the uncertainty and the consequences. It is worth nothing that the influence of risk depends on individual’s perception. This means that the risk actually may or may not exist and even if a real risk exist and even if a real risk exists but is not perceived, it will n
Our current understanding of intelligence is one of the major barriers preventing our happiness and success. We must therefore each develop our intelligence beyond intellectual and emotional, to meaning and connection. IQ - EQ - SQ - CQ Theories suggest that the key to success in today’s world requires you to go beyond intellectual or rational intelligence (IQ), to that which is described as emotional intelligence (EQ). EQ - Emotional Intelligence is the capacity for recognising our own feelings and those of others, for motivating ourselves, and for managing emotions well in us and in our relationships. EQ is a basic requirement for effective use of IQ ( Daniel Goleman ). As a society, we’ve realized that ‘no man is an island’, and hence we need to be effective at relating to others to be successful. Developing our EQ therefore helps us understand ourselves and relate to others more effectively. However, although EQ may help you achieve a certain level of success, eve