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What is prompt and how it can help to create the personalized content using LLM Gen AI?

To take the best out of GenAI salesforce has built the prompts that can help you to build the personalized content. you need to use the prompt templates to fill the information and connect with CRM data. it is mainly useful for B2C campaigns. Prompt Goal helps to direct the LLM towards to desired output. You can scale prompt and it can be used over and over again, create an output for different customers, products by using the prompt template. Prompt templates include placeholders for specific details about customers, products, and more. And once those placeholders are filled with real, relevant data, the prompt template becomes a truly personalized prompt. Prompt templates help your teams generate data-driven and consistent output at scale. Using prompt templates is ideal for B2C communications because templates provide both a unified voice and personalization. They also help your teams focus on completing tasks, instead of repeatedly building individual prompts. Create a prompt template once, and generate countless versions of personalized content for your different audiences. Once you create your prompt template, connect it to the CRM data, targeting and personalizing. you can add your business data to prompt by merging fields in flow builder. it is mainly useful for B2C businesses. it is imperative to give the direct instructions to prompt so that it can help you to write the appropriate content instead of something else. Basic ingredients of prompts are as follows: Participants: Describe who's sending and receiving the model's output Settings: Give the model contextual information Goal: Describe what you hope to achieve with the model's output Relationships: Describe the relationship between participants involved. Also mention how the model's output relates to the participants. to make it more personalized you can add more details like Limits: To prevent hallucinating, give the model guardrails that it must stay within. Language: Tell the model what language generate output in. Style & Tone: Give the model style and tone guidelines to follow like it must be written to specific audiences and should include certain types of imagery.


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  1. Watch the Prompt Builder Video for more details on set up: https://salesforce.vidyard.com/watch/H2GDacu1cvC8Au7iMaxH2z?_ga=2.127308685.1092684456.1695262401-482579587.1674551862

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